What We Do
Six services. One mission: get you heard.
Charkoal is automated music promotion built by artists, for artists. Every service runs on autopilot — pitching, tracking, posting, matching, launching — so you can focus on the music while the work gets done.
Curator Pitching
Personalized outreach to vetted curators every weekday — no templates, no spam.
How it works
- 1
You drop the track
Spotify link, sound, vibe, goals. We build your campaign profile in 24 hours.
- 2
Amina pitches daily
Every weekday, your song goes out to curators matched to your sound — never the same pitch twice.
- 3
You get the weekly recap
Every Monday, a clean recap lands in your inbox: who heard you, who replied, what they said. Anything that needs your decision reaches you the same day.
What's included
- 5 personalized pitches per weekday
- 500+ hand-vetted curators across blogs, playlists, YouTube
- Custom-written by Amina, our Chief of Artist Services
- Reply tracking with auto-classification (interested / pass / needs info)
- Weekly recap of every pitch sent and every reply
- Weekly performance summary
Who it's for
Spotify Momentum Tracking
Know whether the pitching is working — did the curators we reached actually add your song? — without staring at Spotify for Artists all day.
How it works
- 1
Tell us your artist profile
Give us your Spotify artist link once. We track it automatically every day.
- 2
We watch the numbers
Followers, track popularity, and the playlists we pitched — checked daily, surfaced when something moves.
- 3
You get clarity
Your recap tells you which song is climbing and which curator actually added it, so you know where to push next.
What's included
- Daily follower-count snapshots and week-over-week growth
- Track popularity trend for every song in your catalog
- Confirmed playlist adds from the curators we pitched
- Momentum summary in your recap email
Who it's for
Smart Links
One link for every release. Fans tap it and land on a Charkoal-branded page that sends them to Spotify, Apple Music, YouTube, or wherever they listen — and you see exactly who clicked what. It's the link you put in your bio, your posts, and your ads. No Linkfire fees.
How it works
- 1
Drop a release
Add your track or upcoming release. We pull cover art and DSP links automatically.
- 2
Share one URL
Use it everywhere: socials, bio, ads. Fans land on a page that routes them to their DSP of choice.
- 3
Watch the conversions
See which channels convert, which DSPs your fans prefer, and what your real CTR looks like.
What's included
- Custom-branded landing page per release
- Spotify, Apple Music, YouTube, Tidal, Amazon routing
- One short URL to share everywhere — bio, posts, ads, DMs
- Click and conversion analytics
- Custom domain support
- Unlimited links — no per-link fees
Who it's for
Sync Brief Matching
Match your catalog to live sync briefs from film, TV, ad, and game supervisors — automatically.
How it works
- 1
Tag your catalog
We help you metadata-tag every song so it can match real briefs.
- 2
We watch the briefs
When a supervisor posts a brief that fits your catalog, we surface it instantly with a draft submission ready.
- 3
You approve & send
One click to submit. We track placements and royalty events from there.
What's included
- Live sync brief monitoring
- AI matching against your catalog by mood, BPM, genre, and lyric content
- Submission templates pre-filled per supervisor
- Placement tracking & royalty alerts
- Direct supervisor relationships
Who it's for
Release Day War Room
A fully orchestrated launch sequence — pitches fire, socials post, smart link goes live, recap lands in your inbox.
How it works
- 1
Schedule the drop
Tell us the release date. We build the sequence around it — 30 days out to 24 hours after.
- 2
The day arrives
Everything fires automatically: pitches land in curator inboxes, posts go live, and your smart link flips from “coming soon” to streaming.
- 3
You get the recap
End of day, you'll have first-24-hour numbers in one report — streams, saves, replies, and what's worth pushing next.
What's included
- Coordinated multi-channel release sequence
- Smart link goes live the moment the release does
- Day-of pitch surge to top curators
- Social posts triggered on schedule
- Live release-day dashboard
- End-of-day recap with first-24-hour numbers
Who it's for
Built on the platforms you already use.
FAQ
Questions, answered.
If your question isn't here, hit the contact form and we'll get back to you within 24 hours.
A pitch is one personalized email sent to one curator on your behalf. Every pitch is written by Amina, our Chief of Artist Services, and tailored to that specific curator's tastes — no templates, no spam. You'll see exactly who was pitched in your weekly recap.
Every curator in our network is hand-vetted before they go live. We verify submission policies, response history, audience legitimacy, and genre fit. Curators who go silent or ghost get removed. The list grows every week as we confirm new ones.
Most don't, and that's normal in music promotion. The ones who DO reply matter — and Charkoal tracks every reply automatically, classifies it (interested / pass / needs more info), and routes the good ones to you with a draft response ready to go.
Yes. On Growth Engine and Full Platform, you can import your own curator contacts and Amina will pitch them alongside our network — same personalization, same recap, same reply tracking.
Yes. Full Platform includes multi-artist support and a strategy call to set up your roster. If you manage more than 5 artists, contact us for custom enterprise pricing.
Smart Links, Social Media Automation, Sync Brief Matching, and Release Day War Room are in active development and roll out to existing members first. If you're on Growth Engine or Full Platform when they ship, you're in the first wave — and your pricing is locked in.
Always. Charkoal is not a label deal — we don't take a cut of streaming income, sync placements, or anything else your music earns. You pay a flat monthly fee. Every dollar your music earns stays with you and your distributor.
A traditional publicist charges $1,500-$5,000 per campaign and disappears in 30 days. Charkoal runs every weekday for $49-$149/month and never stops pitching, tracking, or reporting. Same outreach, more consistency, a fraction of the cost — and you keep the data forever.
Ready to put it all to work?
Pick a tier or talk to us first. Either way, your music starts moving this week.
Independent. Unfiltered. Built Different.
Social Media Automation
Auto-generated clips, captions, and a posting schedule across IG, TikTok, Reels, Shorts, and X — done for you.
How it works
Upload once
Drop your track and a few brand assets. We learn your visual style.
We generate the content
Clips, captions, hashtags — built for each platform, tuned to what works in your genre right now.
It posts on a schedule
Set it and walk away. Or review and approve before each post — your call.
What's included
Who it's for